Should You Outsource PPC to a Third Party?
One of the best ways to advertise your new website or online business is PPC. I know what you are thinking, what in the heck is PPC? PPC (Pay per Click) is the main advertising medium of the search...
View ArticleOnline Marketing and Copywriting
Copywriting is nothing more than using words to advertise your ideas, products or services. Traditionally used in print media or television and radio spots, copywriting has evolved to encompass online...
View ArticleGoogle Social Search
Google Social Search is a new, experimental feature just released on October 27. Theoretically, it’s supposed to add functionality to your search page by highlighting web pages associated with your...
View ArticleHow Do I Optimize My Site for Google
Optimizing your website in order to improve its visibility and search engine rankings is a critical part of your business plan. The following highlights what we at Optimum7 feel you need to know about...
View ArticleWhy Should I Use XML Google Sitemaps?
When you hear the term Google Sitemap, you most likely assume that it is a tool used by Google when ranking websites. If you do, you are assuming wrong. Google sitemaps are actually used by multiple...
View ArticlePay Per Click Search Engine Submission
In addition to free search engine submissions which are usually ineffective in rankings, there are also paid search engines which require a paid search engine submission, also known as Pay per Click or...
View ArticleWhy Keyword Density is Important
Improving keyword density on a website is an important consideration when creating website content as well as adding new content (articles, blogposts, etc) towards increasing search engine results. It...
View ArticleInternet Marketing 2010 Trends
The start of the new year is the perfect time to fully review your online marketing strategy, especially considering the fact that trends in search engine optimization change throughout the year. From...
View ArticleDifferences in SEO Strategies for Google, Yahoo and Bing
Anyone who has a website knows that search engines are the boss. If they're not happy with the content of your site, then no one is because it will never be found by anyone else. Understanding what...
View ArticleWhat is Geo SEO?
Search Engine Optimization (SEO) is the chief set of processes in Internet Marketing designed towards achieving consistently improving organic rankings for targeted keywords. All SEO is focused...
View ArticleImprove Search Engine Ranking
Search Engine Ranking is getting a lot of notoriety lately and for good reason. The front pages of Google, Bing, Yahoo, and the like are the online equivalent of a Super Bowl Ad. Although they cost...
View ArticleTop Online Internet Marketing Techniques
Learning to take advantage of the power the Internet has to offer you and your business should be one of the primary goals of an online business owner. The top online Internet marketing techniques,...
View ArticleHow Much Does SEO Cost?
The explosion of the internet opened up a whole new world of marketing techniques and Search Engine Optimization (SEO) is one of them. So, what is SEO? How much does it cost? And is it right for your...
View ArticleAlternative to Google AdWords
Generally speaking, Google has held the biggest market share of online users for quite some time. So, it wasn’t always worth your money to go somewhere other than Google Adwords for a Sponsored Search...
View ArticleBing Grows in Search Market Share
According to the most recent data from comScore, Bing’s market share grew 0.3% in just one month, from September to October this year. Does this perhaps signal that it produced more relevant results...
View ArticleProduct Feed Submissions
You have a plethora of products and it can be overwhelming to even begin to figure out how you’re going to organize your database, optimize your listings, categorize descriptions, analyze results of...
View ArticleSEO for Bing and Yahoo
The recent merge of Bing and Yahoo may have you rethinking your SEO strategy, particularly if you’re targeting the two major search engines.
View ArticleOnline Reputation Monitoring
Maintaining a good reputation can be a challenge for some businesses especially with the widespread use of the internet. People used to rely on people they know to give them advice about which company...
View ArticleSearch Engine Optimization Marketing
Search Engine Optimization is the process of utilizing search engine marketing to promote a website resulting in highly visible organic listings on major search engines including Google, Yahoo and...
View ArticleMicroData; A WordPress Plugin for HTML5 Microdata
On June 2nd 2011, Google, Microsoft and Yahoo announced and started schema.org; "a resource for site owners and developers to learn about structured data and gain insight into how to improve their...
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